Brand Identity, Packaging, Art Direction: Carola

Full-service design for the brand CAROLA, a female-led handbag company offering pieces made out of recycled and organic materials.

CAROLA draws inspiration from nature and organic shapes. The earthy color palette was designed to embrace the natural elements that define the brand. This same palette permits the use of natural dyes only.

The logo consists of custom typography, with an emphasis on the label's initial. Minimal packaging emphasizes a simplicity of form, while decorative monogrammed ribbons, made out of organic silk, reflect feminine sophistication.

 

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