KAYAK is the world leader in online travel. It has been revolutionizing this industry since 2004, processing billions of queries across their platforms each year. With every query, KAYAK searches hundreds of travel sites to show travelers the information they need.
A pragmatic Brand Identity was developed for their corporate event. The brand's color palette was the center of the design. Consistent imagery was used to keep the company's utilitarian style. A travel-themed print added playfulness to the design, whilst embracing the brand's identity. Custom essentials like coffee cup carriers and bottles were used to further imprint the brand amongst the stakeholders.